Message from the President

Who we are:

First and foremost, mahalo for being with us. HLTA is driven by its membership and all that we do is made possible by the amazing people, businesses, and organizations that constitute our ranks. Without you, there is no HLTA.

As our organization continues to grow and diversify, I think it is important that we regularly return to our roots and our core mission. Education. Advocacy. Philanthropy. These are the pillars on which HLTA was built and are the ideals to which we must remain committed.

Education: HLTA continues to provide educational opportunities, up-to-date information, and resources for our members, Hawai'i legislators, the media, and the community as a whole.

Advocacy: We advocate for the needs of our members at all levels of government while also championing causes that are important to all residents of Hawai'i, not just those in the tourism industry.

Philanthropy: Through our charitable arm, the Hawai'i Hotel Industry Foundation, HLTA supports and empowers numerous charitable causes each year to improve the quality of life for our community and our visitors.

As I said before, all of this is possible because of the quality of HLTA's membership. Especially deserving of recognition are the officers, board of directors, chapter chairs, and committee chairs who, through their leadership, have ensured that HLTA will remain the voice and leader of Hawai'i's visitor industry.

With your support, HLTA will continue its strong tradition of support, collaboration, and leadership. Working together, we will keep our industry as strong and prosperous as possible.

Mahalo,
Mufi Hannemann
President & CEO

In October, ​readers of the Honolulu Star-Advertiser and USA Today around the state found HLTA's story on a special spadea that we've reproduced above. If you'd like to see a high resolution copy of all four pages, please click here.